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AMD chips away at Intel's market share Written by Peter Scott Tuesday, 26 January 2010 12:08 Aggressive pricing pays dividendsAccording to IDC researchers, AMD has done a rather good job in 2009and managed to steal back part of its lost market share from Intel.AMD's share has been shrinking for several quarters, due to a lack ofcompetitive products, but it seems new processors offered at temptingprices managed to rekindle interest.IDC reports x86 processor demand grew by record levels in Q4 2009, asshipments jumped by 31.1 percent sequentially. During the same quarter,AMD managed to recover some of its lost share. Intel's market share was80.5 percent, while AMD managed to grab 19.4 percent. In Q4 2008, AMDshipped 17.7 percent of processors worldwide, so 19.4 percent marks arather healthy recovery.The IDC attributes AMD's comeback to aggressive pricing and a drop indemand for Intel's Atom processors in Q1 2009. It's also worth notingAMD managed to introduce several competitive products in 2009. Whilethe new CPUs could not match Intel's high end Core i7 products, theyoffered good value for money in the mainstream and entry level markets.AMD's mobile processor market share also jumped from 10.2 to 12.7percent during 2009. Although AMD introduced several new mobileprocessors, the effort was nowhere near to come close to Intel, whichsuccessfully introduced its CULV series, and more recently newAllendale-based chips. [/t][/t][/t][/t][/t][/t]